Exposure Ninja
Exposure Ninja
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How to Bridge the Gap Between Marketing and Sales
Learn how to better prioritise your marketing 👉 ua-cam.com/video/47qtr1r-DE8/v-deo.html
It’s a tale as old as time…
For thousands of years, marketing and sales have been arguing.
And, even though I talk marketing on this channel, I’ve been on both sides of this coin.
I know how much better the results are - and how much happier these teams are - when they get along.
And I want the same for you.
Sales and marketing think the other hates them and doesn't value their work, meaning they are automatically hostile towards each other.
I dispel these rumours in today's video and start the healing process.
====================
🔗 Mentioned Links / Resources
Sales and Marketing Alignment Still a Struggle for Nearly Half of SMBs 👉 outfunnel.com/sales-and-marketing-alignment-report/
====================
💛 Attribution for Video Clips Used
A Brief Disagreement by @steve_cutts - ua-cam.com/video/9x7FGbW3IVc/v-deo.html
Dog VS Cat Fighting by @PETASTIC1 - ua-cam.com/video/YePUySmZuvg/v-deo.html
====================
Read our blog posts: exposureninja.com/blog/
====================
Follow Exposure Ninja
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Who We Are
Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world.
The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development.
Exposure Ninja is a proud Certified B Corporation.
====================
Scripted by: Jess Percival
Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Jess Percival, Dale Davies, and Tim Cameron-Kitchen
====================
#ExposureNinja #SEO
Переглядів: 581

Відео

Email Marketing Just Got a Whole Lot More Competitive (Dojo #20)
Переглядів 84022 години тому
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: - Lessons from UK Election Digital Advertising - Scot Rail & Swiftonomics - Warnings from Apple's Developer Conference Timestamps 00:00 - Intro 00:49 - Story 1 - Lessons from UK Election Digital Advertising 15:12 - Story 2 - Scot Rail & Swiftonomics 31:37 - Story 3 - Warnings from Apple'...
What the Google Leak Means for SEO
Переглядів 4,2 тис.День тому
How to Rank in Google’s AI Overviews 👉 ua-cam.com/video/OhBvk0yiryk/v-deo.html Request a FREE Review of your Website: exposureninja.com/ryt/review/ Listen to digital marketing podcast: exposureninja.com/podcast/ Try Semrush for FREE: thankyouninjas.com Get our FREE eBook: exposureninja.com/youtube/ 2500 internal Google documents, giving some details about how search works were accidentally leak...
Google's AI Overviews Fiasco | ft. Joe Glendinning (Dojo #20)
Переглядів 814День тому
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Joe Glendinning from Renew and Sustain, and we talk about: Google Rolls Back AI Overviews klarna cuts marketing spend by 25% through the use of AI IKEA is hiring store staff…in Roblox Timestamps 02:30 - Story 1 - Google Rolls Back AI Overviews 11:50 - Story 2 - klarna cuts marketing spe...
How to Rank in Google’s AI Overviews
Переглядів 6 тис.14 днів тому
Learn about Google's massive search overhaul plans 👉 ua-cam.com/video/jeUsoNOGQqU/v-deo.html Request a FREE Review of your Website: exposureninja.com/ryt/review/ Listen to our digital marketing podcast: exposureninja.com/podcast/ Try Semrush for FREE: thankyouninjas.com Get our FREE eBook: exposureninja.com/youtube/ The time has finally come. Google has released AI search to the public. They’re...
HUGE Google Leak Confirms SEO Theories | ft. Lucy King (Dojo #19)
Переглядів 3,9 тис.14 днів тому
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Lucy King, and we talk about: - How a huge Google leak confirms some juicy SEO theories - JoJo Siwa's "Bad Girl" rebrand - Are Google’s AI Overviews spreading misinformation? Timestamps 02:21 - Story 1 - How a huge Google leak confirms some juicy SEO theories 27:58 - Story 2 - JoJo Siwa...
How To Use Performance Max Like a NINJA
Переглядів 2,1 тис.21 день тому
THIS Is Why Your LANDING PAGES Don’t Convert ➡️ ua-cam.com/video/RgzTnY0cXf4/v-deo.html Request a FREE Review of your Website: exposureninja.com/ryt/review/ Listen to digital marketing podcast: exposureninja.com/podcast/ Try Semrush for FREE: thankyouninjas.com Get our FREE eBook: exposureninja.com/youtube/ Are you looking for a bit of extra performance from your Google Ad campaigns? Well Googl...
The Future of SEO Changed AGAIN | ft. Annabelle Baugh (Dojo #18)
Переглядів 1,6 тис.21 день тому
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Annabelle Baugh, and we talk about: - Tim's AI Corner: Google launches SGE/AI Overviews. - The Art and Science of Weather-Based Marketing - Lessons from On The Beach's Sunny Circles Timestamps 02:58 - Story 1 - Tim's AI Corner: Google launches SGE/AI Overviews. 25:32 - Story 2 - The Art...
Google's AI Overviews Will Change SEO Forever
Переглядів 15 тис.28 днів тому
Watch this next 👉 ua-cam.com/video/U1ym6BxvscY/v-deo.htmlsi=TDc-buIUdS7LVKci Request a FREE Review of your Website: exposureninja.com/ryt/review/ Listen to digital marketing podcast: exposureninja.com/podcast/ Try Semrush for FREE: thankyouninjas.com Get our FREE eBook: exposureninja.com/youtube/ Google just announced 4 new updates which are absolutely HUGE for search. Any business that is mark...
What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy (Dojo Ep. 17)
Переглядів 420Місяць тому
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Gustavo Uy, and we talk about: - Apple Apologises for Crush Advert - The Ordinary Push Science in Ads - Tim’s AI Corner: GPT-4o Get a FREE review of your website exposureninja.com/rpod/review/ Get the show notes exposureninja.com/podcast/dojo-17/ Timestamps 00:00 - Welcome to the Dojo 0...
Marketing Lessons from Aldi's Brilliance | ft. Danielle McMullen (The Dojo #16)
Переглядів 588Місяць тому
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Danielle McMullen, and we talk about: - Marketing Lessons From Donald Duck's Birthday - Aldi's Mammoth Social Media Presence - Tim's AI Corner - Apple and AI Search Updates (SGE and Meta) Get a FREE review of your website exposureninja.com/rpod/review/ Get the show notes exposureninja.c...
Is AI Content SAFE for SEO?
Переглядів 2,9 тис.Місяць тому
Is AI Content SAFE for SEO?
Your Mobile Site is KILLING Your Conversion Rate
Переглядів 2,3 тис.Місяць тому
Your Mobile Site is KILLING Your Conversion Rate
How to Accelerate Your Marketing Machine
Переглядів 1,9 тис.Місяць тому
How to Accelerate Your Marketing Machine
How to Do Local SEO for Multiple Locations
Переглядів 2,9 тис.Місяць тому
How to Do Local SEO for Multiple Locations
How To Get Qualified B2B Leads Using Content Marketing
Переглядів 2,7 тис.2 місяці тому
How To Get Qualified B2B Leads Using Content Marketing
How To Market to Multiple Buyer Personas
Переглядів 2,1 тис.2 місяці тому
How To Market to Multiple Buyer Personas
How To Get Qualified B2B Leads using SEO
Переглядів 2,5 тис.3 місяці тому
How To Get Qualified B2B Leads using SEO
How to Optimise Each Page of Your Website
Переглядів 11 тис.3 місяці тому
How to Optimise Each Page of Your Website
How To Scale Your Website's Revenue in 2024
Переглядів 2,4 тис.3 місяці тому
How To Scale Your Website's Revenue in 2024
Is Google KILLING OFF SGE?
Переглядів 6 тис.3 місяці тому
Is Google KILLING OFF SGE?
How to Optimise for Search Generative Experience (Webinar)
Переглядів 6 тис.4 місяці тому
How to Optimise for Search Generative Experience (Webinar)
How To Triple Your Leads in 2024
Переглядів 3,3 тис.4 місяці тому
How To Triple Your Leads in 2024
How To Triple Your Traffic in 2024
Переглядів 5 тис.4 місяці тому
How To Triple Your Traffic in 2024
How Content Marketing Works in 2024
Переглядів 10 тис.4 місяці тому
How Content Marketing Works in 2024
How To Prioritise Your Marketing (for Busy People)
Переглядів 3 тис.5 місяців тому
How To Prioritise Your Marketing (for Busy People)
How SEO Works in 2024
Переглядів 35 тис.5 місяців тому
How SEO Works in 2024
How to Get to the Top of Google Again, and Again, and AGAIN
Переглядів 4,5 тис.5 місяців тому
How to Get to the Top of Google Again, and Again, and AGAIN
How to Rank in Google SGE (Search Generative Experience)
Переглядів 27 тис.6 місяців тому
How to Rank in Google SGE (Search Generative Experience)
Introducing Exposure Ninja's New CEO
Переглядів 1,6 тис.6 місяців тому
Introducing Exposure Ninja's New CEO

КОМЕНТАРІ

  • @MichaelWilliams-lo3ix
    @MichaelWilliams-lo3ix 16 годин тому

    Awesome

  • @miguelcurbeloekstrand6100
    @miguelcurbeloekstrand6100 16 годин тому

    Thanks

    • @ExposureNinja
      @ExposureNinja 16 годин тому

      Thanks Miguel! You really don't need to, but it's appreciated!

  • @annabellecharlottebaugh3119
    @annabellecharlottebaugh3119 20 годин тому

    This was helpful

  • @joshluther9079
    @joshluther9079 День тому

    Great insights as always.⭐

  • @ExposureNinja
    @ExposureNinja День тому

    Learn how to better prioritise your marketing 👉 ua-cam.com/video/47qtr1r-DE8/v-deo.html

  • @malko7525
    @malko7525 День тому

    I have no sales and i just started watching your video, I will give my best and try to earn some sales with your tips and info thank you very much ninja

  • @tommyftw
    @tommyftw 2 дні тому

    Thank you so much for the tips. No other guide explained Shopify SEO as well as you did. ❤

  • @milochamp1586
    @milochamp1586 3 дні тому

    I like your videos. but you speak way too fast bro. Hard to concentrate.

  • @stephaniehenley3093
    @stephaniehenley3093 4 дні тому

    Aldi has huge following in the US as well. Their business plan is absolutely brilliant. Every aspect of Aldi and everything they do is quite clever.

  • @dale_exposureninja
    @dale_exposureninja 4 дні тому

    Slightly different time for the podcast this week, all. Let me know if it works better for you or not 😊

    • @raceclear6747
      @raceclear6747 4 дні тому

      I never comment, but this podcast brings so muchh value! I will boost your engagement with the comment at least. :)

  • @PeopleLovingAnimals
    @PeopleLovingAnimals 4 дні тому

    How much should I charge someone who wants to put a link to their website on my website? I'm getting about 10K views per month.

  • @henrythomas7112
    @henrythomas7112 6 днів тому

    Thank you so much for this video. Super helpful and well-presented. Your time and effort is most appreciated!

  • @henrythomas7112
    @henrythomas7112 6 днів тому

    Thank you so much for this video. Super helpful and well-presented. Your time and effort is most appreciated!

  • @AllergicToMakeBelieve
    @AllergicToMakeBelieve 6 днів тому

    Extremely helpful information, well summarized, by a pleasant human who is easy to understand. A perfect video only marred by jarring transitions... Like being in an earthquake 😊 Try a smoother wipe

  • @challismarketing
    @challismarketing 6 днів тому

    Great video, thank you

  • @nirmitha
    @nirmitha 6 днів тому

    You said “include keywords at the start” - which is not always true. There are some niches; if you try include a high volume keywords on the Title / SEO Title, Google considers this as spam and you might end-up with SERP demotions. Always better to check the SERP and make sure whether the keyword is being used by at least one of your competitor.

  • @MohamedCherifOtsmane
    @MohamedCherifOtsmane 6 днів тому

    bro U R one fire LITTERALY!!!!!

  • @chsi3493
    @chsi3493 6 днів тому

    Getting incredible value from your stuff dude… I already knows there huge demand and a huge lack of problem awareness around the value of CRO for marketers

  • @radresale1689
    @radresale1689 7 днів тому

    That was very informative. I will slow the playback speed a bit since there is so much info covered. Also would appreciate no background music since it's distracting to me. Other than that, I subbed and will refer to your video regularly. Thank you!

  • @Thebusridesme
    @Thebusridesme 7 днів тому

    Nice summary. Was there any indication that they use GA data? For example on “long clicks”.

  • @GotBugsGetBarrier
    @GotBugsGetBarrier 7 днів тому

    Google, lying!? Say it ain't so!😅

  • @michaelz2124
    @michaelz2124 7 днів тому

    Brilliant

  • @marcusjpotter
    @marcusjpotter 8 днів тому

    Appreciate the summary. As always, Thank for summarising Tim

  • @matthewjamestaylorcom
    @matthewjamestaylorcom 8 днів тому

    That's not Mike King??

    • @ExposureNinja
      @ExposureNinja 7 днів тому

      You're spot on. Error on my part. I've added a card link to the correct Mike King of iPullRank. Thanks for pointing that out!

  • @afsana2595
    @afsana2595 8 днів тому

    Great video!

  • @skyodinmarketing
    @skyodinmarketing 8 днів тому

    Beautiful overview and thank you. People, embrace new technology and you will not go wrong.

  • @kayskaht2052
    @kayskaht2052 8 днів тому

    Randomly stumbled across this video and found it very helpful! Thank you! 🙏

  • @dled2010
    @dled2010 10 днів тому

    do you need a paid semrush account to use this?

  • @JoySkelton-vr4vz
    @JoySkelton-vr4vz 10 днів тому

    I love these videos they are so helpful to catch up on things going on in the marketing world well as providing a few thought-provoking ideas great way to start the shift to, watching this!

  • @jamesp6120
    @jamesp6120 10 днів тому

    Funny I found your blog in a really long perplexity search query studying SGE (when it was first announced) and now an avid follower of your UA-cam/Podcast. Brand recommendations and rich content will win ai seo era. Content answering the long questions holistically.

  • @annabellecharlottebaugh3119
    @annabellecharlottebaugh3119 11 днів тому

    well that made me laugh

  • @michaelz2124
    @michaelz2124 11 днів тому

    Brilliant as usual

  • @MaxLifeATX
    @MaxLifeATX 11 днів тому

    interesting

  • @WakeeGrant
    @WakeeGrant 12 днів тому

    A good lecture that will benefit all who have followed this excellent explanation.

  • @OscarBoyle
    @OscarBoyle 12 днів тому

    A good lecture that will benefit all who have followed this excellent explanation.

  • @GreenMatchUK
    @GreenMatchUK 12 днів тому

    Thanks for featuring our brand HHQ 🙂

  • @zoefragou9099
    @zoefragou9099 12 днів тому

    10:21 I was falling asleep and then he hits the screen. That was an unbelievable consequence 😳

  • @jayu9642
    @jayu9642 12 днів тому

    did this need to be 1 hour long?

    • @ExposureNinja
      @ExposureNinja 12 днів тому

      I don't know, were you still enjoying yourself 50 minutes in? I'd love to know

  • @Benz_likesmoms
    @Benz_likesmoms 13 днів тому

    see ion really understand bruh i got good products cause were a clothing brand but i constantly see people come in they add to there cart and then dip

  • @RM-hx7lj
    @RM-hx7lj 13 днів тому

    Great content as always Tim, thanks for giving so much to the community 🙏

  • @afsana2595
    @afsana2595 13 днів тому

    thanks

  • @anapetro1967
    @anapetro1967 13 днів тому

    Thank you

  • @McFjellrev
    @McFjellrev 13 днів тому

    Great video. One question. How do you think they will add Google Ads to this? I mean, they have to make money somehow.

    • @RM-hx7lj
      @RM-hx7lj 13 днів тому

      Great question… hmm 🤔 maybe Google will allow businesses to (ehem) ‘sponsor’ a generative card? Pmax may well be the prelude.

  • @LizzieBailey297
    @LizzieBailey297 14 днів тому

    wrote my article using surgegraph and it was featured in AI overviews but got pulled off the featured snippet

  • @yurijmikhassiak7342
    @yurijmikhassiak7342 14 днів тому

    🎯 Key points for quick navigation: 🌐 Google has launched AI overviews, a major change in search and SEO. 🛠️ Exposure Ninja has been testing and figuring out how to rank in AI overviews for a year. 📊 AI overviews display AI-generated snippets with links to corroborating websites. 📝 The content often involves informational queries and precise, high-readability summaries. 🏃‍♂️ Product-related searches now sometimes include product listing ads within AI overviews. 📉 AI overviews are less likely to show for financial and local searches but more common for health-related queries. 🔍 Optimizing for AI overviews involves specific adjustments, including exact match relevance and concise summaries. 🚀 Requesting reindexing in Google Search Console after updates can speed up ranking changes. Made with HARPA AI

  • @peteclark1012
    @peteclark1012 14 днів тому

    You tell us how you got into the Magic Overviews section. What you didn't tell us was - how long did you stay there?

    • @ExposureNinja
      @ExposureNinja 14 днів тому

      There's a lot of yoyo-ing happening with AI Overviews, so we'll see some of our clients pop in and out of some queries, but for the majority we've seen them last for several months.

  • @alisonpilkington3159
    @alisonpilkington3159 14 днів тому

    When do you think AI Overview will be seen in the UK and is there a way I can test ideas out with it before it does?

    • @BigOmahaSEO
      @BigOmahaSEO 14 днів тому

      It's expected to come out within a few months in the UK. Some people there already have it. With testing, it depends on what you're referring to. You could build a test site based in the US and targeting US content, for instance, but most of the correlation studies people have been doing indicate it's not super complicated, so instead I'd focus on making deep content on your site that aligns with question-based searches Overviews are more likely to display on. If you're curious if they'll run on a given query in the UK, run the same search from a virtual location in the US and see what pops, using it as competition content research.

  • @Omlittlebuddha
    @Omlittlebuddha 14 днів тому

    What about businesses that serve multiple locations but do not have a physical location? How would you go about ranking those in google maps please ?

  • @SusanFesta
    @SusanFesta 14 днів тому

    I am based in the US and I’ve done the same searches you did but I am not getting any AI Overviews. Thoughts?

    • @PeterChinonsoOnwe
      @PeterChinonsoOnwe 13 днів тому

      You have to turn it on first

    • @ExposureNinja
      @ExposureNinja 13 днів тому

      Also Google has since been winding back AI Overviews for some searches, after some unusual responses went viral. Keep an eye out for our next podcast episode where Tim covers this

  • @Matt-Enser-KWSM
    @Matt-Enser-KWSM 15 днів тому

    Do you have a video about how you got Patino Law firm ranking higher then other law firms with more reviews?

    • @ExposureNinja
      @ExposureNinja 14 днів тому

      Yes! Our recent "How to Do Local SEO for Multiple Locations" video goes into detail on this one :)